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Despite many ‘no smoking’ signs prominently displayed around the hospital, evidence of smoking was still observed in several areas surrounding Khoo Teck Puat Hospital.

 

These anti-smoking road nudge messages, the first of their kind in Yishun, raise awareness of the ills of smoking. Passers-by can also scan the QR codes, which are linked to smoking cessation videos produced by the Health Promotion Board (HPB).

Since its implementation, the results have been encouraging, showing a reduction in the total smoking violations at the three hotspots.

Tracking on the number of scans of each individual QR code was done using Google Analytics.

 

Number of views on the HPB educational video on youtube channel was also monitored.

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